![]() ![]() The results on the SERP are ranked according to their relevance and authority– determined by the search engine's algorithm. ![]() It refers to the page that appears when you type a search query into a search engine like Google, Bing, or Yahoo. So, what is SERP tracking exactly? SERP stands for Search Engine Results Page. So today, we’ll show you how to track your website’s SERP performance in different countries. In this case, you’ll want to feature high in the search results of every country you operate in. The problem arises when you run a global business that relies on traffic from different countries. If your website depends on traffic from a specific location, you’ll need to ensure that it features high in those location-specific search results. Now, there are several factors in this algorithm, and one of the most important is location.įor example, if a user searches for a restaurant, it will be of little use if they get a link to a restaurant thousands of miles away. Whenever someone performs a Google search, Google’s algorithm tries to understand what they really want. ![]()
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